10 Characteristics every Small & Medium Size Business Owners should have …

Charity Katotobwe
5 min readSep 25, 2024

Running a business is not easy, and one of the worst things you can ever do to yourself is go into business with only the business idea and nothing else.

Photo by Tim Mossholder on Unsplash

Running a business through trial and error is costly. Most mistakes made in business result in financial losses. Therefore, it’s too expensive to run a business on guesswork.

It is quite difficult to get a business to generate revenue consistently to break even or make a profit year after year. To avoid many challenges, one must have some, if not all, of the characteristics listed below to run a business smoothly.

I have compiled a list of characteristics that every business owner and manager should have or begin to consider.

According to the “Merriam-Webster Dictionary”, a “characteristic” is: defined as;

  1. A distinguishing trait, quality, or property.
  2. The integral part of a thing that helps to identify or define it.

For example, bravery is a characteristic of a hero.

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Charity Katotobwe
Charity Katotobwe

Written by Charity Katotobwe

Chartered Accountant, MBA. Lives in South Africa. Executive Director of Food & Nutrition Foundation, Business & Management Consultant.